Kandhamal
01Kalajeera rice, turmeric, native mango
Our first sourcing belt, and the site of the Madhyam Foundation partnership.
2 products in the catalogue
05Where it comes from
Seven districts. Three of them aspirational.
Sourcing is contracted with Self-Help Groups and village producer collectives, often before the crop goes in the ground.
- Districts
- 7
- Aspirational
- 3
- Farmers reached
- 400+
- SHGs engaged
- 100+
Gajapati
02Lemon oil, millets, jackfruit
Home of the lemon-oil processing unit built with the local collective.
1 product in the catalogue
Rayagada
03Heirloom rice, finger millet
Rainfed hill paddy from women-led producer groups.
1 product in the catalogue
Balasore
04Groundnut, pulses
Groundnut for cold pressing, aggregated through four SHG clusters.
1 product in the catalogue
Ganjam
05Dairy, jaggery, black gram
Small-herd dairy feeding the bilona ghee line.
1 product in the catalogue
Baripada
06Forest produce, mahua, sal
Seasonal forest produce collected under fair-share agreements.
Sundargarh
07Mustard, kulthi, upland rice
Mustard for kachi ghani pressing, contracted ahead of sowing.
1 product in the catalogue
06How the sourcing works
Three decisions that each cost us something and buy back traceability.
01
Contracted ahead of sowing
Where we can, the price is fixed before the seed goes in the ground. A grower who knows the price in advance can plan. One who finds out at harvest takes whatever the market decided in the meantime.
02
Graded in the village
Sorting, weighing and labelling happen before the produce leaves, while the people responsible for it are still standing next to it. Slower than a machine, and the only reason a lot stays traceable.
03
Kept to a single mill
Rice usually loses its history in the milling stage, where lots are blended for volume. Keeping a lot to one mill costs throughput and buys back the origin.
Programme partners
Sourcing belts are built, not found.
NGO, CSR and government mandates that need a belt established from baseline through to market linkage.