Swosti Mishra
Founder & Managing Director
Leads the strategy and operations behind both myefarm and the Abeja Labs practice.
Started myefarm out of a straightforward observation made repeatedly in the field: rural producer groups across Odisha were being trained to produce and left without anyone to sell to. The training was rarely the weak link. The absence of a buyer was.
Runs the sourcing side and the advisory practice as one thing rather than two, because the produce myefarm sells and the groups Abeja Labs builds are the same producers approached from different ends.
Most of the work is unglamorous and specific: fixing prices ahead of sowing so a grower can plan, keeping grading in the village so a lot stays traceable, and deciding which groups are ready to carry their own brand and which are better served selling under myefarm.
- Strategy and operations
- Sourcing and market linkage
- Rural women's enterprise
