Indigenous produce, honest markets. A brand of Abeja Labs Private Limited, working across the aspirational districts of Odisha.
Odisha grows produce that never reaches a market worth the growing. Indigenous rice varieties, millets, cold-pressed oils and forest produce, held by Self-Help Groups and village producer collectives who know exactly how to make them and have nobody to sell them to.
The gap is not capability. Rural livelihood training has been delivered across these districts for decades, and delivered well. What was never funded is everything downstream of production: what a unit costs, what it has to sell for, what a label legally has to carry, and who is going to place the second order.
So the organisation runs at both ends. myefarm buys, brands and sells the produce under one name you can trace. Abeja Labs builds the groups until they can do it themselves. Same producers, approached from opposite directions.
The brand
Indigenous rice, lentils, millets, cold-pressed oils and value-added goods, sourced from Self-Help Groups and village producer collectives, quality-verified and sold under one name you can trace.
The practice
Rural livelihood groups are trained to produce, rarely to sell. We close that gap with branding, packaging, quality standards and market launch, so collectives that can hold their own compliance own their own brands.
Three of the seven are classified aspirational districts.
to date
for partner collectives
across six categories
across Odisha
SHG producers
across seven districts
Enquiries route to the right desk, so buyers reach sales and programme partners reach the founders directly.
