07Western belt

Sundargarh

Mustard committed before sowing, pressed kachi ghani afterwards.

Classification
Western belt
Crops
Mustard, kulthi, upland rice
In the catalogue
1 products
Sourced through
SHGs & collectives
Talking through the crop with a producer in a standing mustard field
Wide view of a village producer collective market stall
Mustard, kulthi, upland rice

Mustard for kachi ghani pressing, contracted ahead of sowing.

01The belt

In Sundargarh the contract comes before the crop. Mustard is committed ahead of sowing at a price fixed before anybody knows what the season will do, which moves the risk off the grower and onto us.

That is the whole mechanism. A grower who knows the price in advance can plan; a grower who finds out at harvest takes whatever the market decided in the meantime. Contracting early costs us the upside in a good year and is the only version worth offering.

Pressed kachi ghani. First press, cold, nothing reclaimed from the cake with heat.

03From this district

What Sundargarh sends to market

All products
Get in touch

Buyers get a direct enquiry route. Programme partners get the practice that establishes a belt from baseline to market.